On November 6, the 2025 CEIC Consumer Electronics Innovation Conference officially opened at the Shenzhen Convention and Exhibition Center (Futian).
With the theme “New Electronics, New Experience, New Consumption,” the conference features an opening ceremony, main forum, exhibition, and multiple sub-forums and product launches focusing on core innovation technologies and standards.
2025 CEIC Consumer Electronics Innovation Conference Onsite
Notably, industry standards play a crucial role in the development of the consumer electronics sector. They serve as the foundation for product safety, quality, compatibility, and user experience, while also driving technological innovation, guiding sustainable industry development, and ultimately bridging global markets.
As a standards research organization dedicated to the intelligent terminal industry, the Intelligent Terminal Microelectronics Association (ITMA) participated in this year’s CEIC 2025. Over the past year, ITMA has joined hands with multiple companies across the near-field interaction ecosystem to focus on developing a new near-field interaction technology and standard known as iTAP. For upstream players such as chip manufacturers, the establishment of standards not only helps regulate markets but also acts as a catalyst for technological innovation.
ITMA “Tap to Enjoy” Booth (2A06)
In terms of market applications, ITMA, together with its member companies, has driven a series of landmark implementations in payment, coupon and membership cards, smart transportation, and digital credentials. The concept of “Tap to Enjoy” is rapidly becoming a key interaction method for numerous digital services.
At the CEIC 2025 exhibition area (Booth 2A06), visitors can directly experience new services such as payment, access control, and coupon redemption enabled by the latest iTAP standard.
As a new global consumer electronics event rooted in China, CEIC 2025 highlights the role of international leading standards as a driving force. By starting from core technologies and extending into supporting chip design and key components, the conference aims to develop innovative solutions and vertical applications across multiple sectors, further accelerating the upgrade and iteration of consumer electronics products.
The wide range of “Tap to Enjoy” innovations showcased by ITMA perfectly embody the theme of this year’s conference.
On November 18, 2025, ITMA will host the ITMA SUMMIT 2025 at the Hilton Shenzhen Shekou Hotel, under the theme “Tap to Enjoy, Lead the Future.”
The summit will focus on standard globalization, scenario-scale deployment, and technology industrialization, with leading industry players such as China UnionPay, Huawei, and Huada Semiconductor sharing insights into frontier innovations.
The event will also feature multiple exhibition zones showcasing benchmark applications across payment, transportation, advertising, and business travel scenarios.
In addition, the summit will unveil the iTAP (Intelligent Touchless Access Protocol) access-layer standard and a new brand trademark, marking the beginning of iTAP’s global journey.Participants are warmly invited to scan the QR code to register and join the event.