On March 12, 2025, the MemoryS 2025 Storage Summit was held at the JW Marriott Hotel Qianhai, Shenzhen. Mr. Tai Wei, Secretary General of ITMA, delivered an opening speech on the theme of "Storage Pattern Value Reshaping", and introduced the Intelligent Terminal Microelectronics Association (ITMA). The responsibility of ITMA is to define and industrialize technical standards that meet the needs of terminals, and promote the development of products towards ultra-miniaturization, high integration, and functional diversification. With the continuous development of smart terminals in the future, the technical standards of ITMA will continue to expand and cover more new technical standards for terminal applications.
ITMA was invited to participate in the MemoryS 2025 Storage Summit with the highest sponsorship level, and set up an iTAP (New Near-Field Interaction Technology and Standard) experience lounge area on the first floor and an ITMA exhibition and introduction area on the second floor.
At the 2025 summit, Huawei, Alipay, Ziguang Qingteng, Huada Electronics and other related companies appeared in the iTAP experience area.
As an innovative near-field technology standard, iTAP actually brings a better intelligent interaction experience. For example, in view of the problem of "card selection" that causes trouble to users when using different analog cards on the terminal, iTAP also solves the problem of intelligent card recognition and activation, realizing free switching in multiple scenarios, and successfully attracting many industrial chain enterprises and participants to stop and communicate.
